For the most part internet ads are all just gray boxes to me. I tend to see right past almost all of it. But a little while ago I came across a Facebook sidebar ad featuring Shaun White, and the goofy thumbnail was such that I couldn’t resist. It brought me to this Hewlett Packard micro site that I found pretty amazing. Sit there and watch Shaun for a bit. It’s amazing really. His awkwardness and goofy sense of humor comes across and makes this one of the best little web diddy’s I’ve seen in a long time. The great thing about Shaun is that his personality isn’t getting eliminated from all the promotions he’s doing for huge corporations like Target and HP. The personality is all Shaun.

When I went back to take the screenshot above I was more impressed. The site is smart enough to recognize you as a return visitor, and Shaun greets you with “It’s you again… back to look at more clips?” and then another refresh greeted me with “Haven’t I seen you here before? You come here a lot! Have at it.” Really, really smart. He even throws in a Big Lebowski reference if you wait long enough… “This not clicking will not stand, man.” Good work, Tomato.