This election has shown the power of new media. Aside from McCain’s old-world values, the old-world campaign strategy was a red flag from the beginning. What his campaign failed to grasp — and where Obama shined — was new media, and contemporary marketing techniques. Tradition is no more, and this is a very GOOD thing.
In my opinion, everything you businesses and people knew about marketing as recently as last year has changed. You simply can not run your business the same way you would have a few years back and expect to reach anyone under 40.
Everything is different. And a new level is expected. It’s astonishing to me how few clients are willing to accept that. The Obama campaigned showed in its use of the internet, social networking (and all forms of new media) along with contemporary poster campaigns from street artists such as Shepard Fairey, that it was accepting the new. From videos on YouTube to regular text message updates, Obama’s campaign tapped into how people actually interact in 2008. McCain tapped into how people interacted in the 70s, 80s, 90s and early part of this decade. It just doesn’t cut it.
McCain on the other hand admittedly does not use a computer. This is a new time, and quite frankly old-world standards just don’t cut it. From business to marketing to education (and now politics), everything you knew last year no longer applies. Politics is very much a marketing game, and Obama’s team understand how to reach the target audience.
It would have truly been a shame to see us stuck in the past. It’s time to evolve, and it’s GOOD to see America catching on. Hopefully American businesses see that they need to change the way they do things, and evolve. They don’t need government bailouts, they need creativity… they need to change the way they see the world and their audience.