Comments on: Advertising and Editorial Part Two http://www.jaredsouney.com/2009/08/ad-and-edit-part-two/ Jared Souney is a Photographer and Graphic Designer based in Portland, OR known for his BMX Photography and Art Direction. Fri, 21 Oct 2011 19:25:13 -0400 hourly 1 http://wordpress.org/?v=3.1.3 By: Erik Stone http://www.jaredsouney.com/2009/08/ad-and-edit-part-two/comment-page-1/#comment-2354 Erik Stone Wed, 19 Aug 2009 22:24:53 +0000 http://www.jaredsouney.com/?p=1604#comment-2354 I think it's fine as long as the rider gets paid for the additional logos, and it's authorized by the athlete, advertiser, and publication. Otherwise, it's more than misleading, it's lying. Industry takes care of itself, and people adapt to the direction. Artists in music had to change how they looked at the music industry, when the internet showed up. This created new opportunities for people that accepted and understood the change, and people that couldn't adapt, got left by the wayside. Action sports athletes may have to do the same thing, or perhaps athlete sponsorship is obsolete, altogether, if there is no incentive for sponsorship? I don't think so, but the relationships will shift and the image of action sports athletes may also change, and someone will win because of the change, maybe everyone, maybe not. I think it’s fine as long as the rider gets paid for the additional logos, and it’s authorized by the athlete, advertiser, and publication. Otherwise, it’s more than misleading, it’s lying.

Industry takes care of itself, and people adapt to the direction. Artists in music had to change how they looked at the music industry, when the internet showed up. This created new opportunities for people that accepted and understood the change, and people that couldn’t adapt, got left by the wayside.

Action sports athletes may have to do the same thing, or perhaps athlete sponsorship is obsolete, altogether, if there is no incentive for sponsorship? I don’t think so, but the relationships will shift and the image of action sports athletes may also change, and someone will win because of the change, maybe everyone, maybe not.

]]> By: jsouney http://www.jaredsouney.com/2009/08/ad-and-edit-part-two/comment-page-1/#comment-2339 jsouney Tue, 18 Aug 2009 21:17:33 +0000 http://www.jaredsouney.com/?p=1604#comment-2339 I think in this instance the logo is much more than just a logo. Is LNP endorsing hot dogs or isn't he? To my knowledge he definitely is not. It's misleading on that end. There is a huge connection. In my opinion, if even one brand decides to purchase that spot over supporting a rider, that's a major problem for the industry. I think in this instance the logo is much more than just a logo. Is LNP endorsing hot dogs or isn’t he? To my knowledge he definitely is not. It’s misleading on that end. There is a huge connection.

In my opinion, if even one brand decides to purchase that spot over supporting a rider, that’s a major problem for the industry.

]]> By: Scott Roegner http://www.jaredsouney.com/2009/08/ad-and-edit-part-two/comment-page-1/#comment-2338 Scott Roegner Tue, 18 Aug 2009 20:43:32 +0000 http://www.jaredsouney.com/?p=1604#comment-2338 While there may be a handful of brands who will choose to purchase a cover spot over sponsoring an athlete, I think sponsoring the athletes will still remain the more popular choice. With an athlete you get a personality, exposure at events and the ability for fans (customers) to develop a relationship with them, amongst other benefits. A logo on a cover is just that, a logo. There is no real connection. Additionally, blatant advertising isn't the most cost effective way to create a relationship with your customers, especially in action sports. Sponsoring athletes allows you to do just that and if you choose wisely you'll be able to get your logo on covers too. While there may be a handful of brands who will choose to purchase a cover spot over sponsoring an athlete, I think sponsoring the athletes will still remain the more popular choice. With an athlete you get a personality, exposure at events and the ability for fans (customers) to develop a relationship with them, amongst other benefits. A logo on a cover is just that, a logo. There is no real connection. Additionally, blatant advertising isn’t the most cost effective way to create a relationship with your customers, especially in action sports. Sponsoring athletes allows you to do just that and if you choose wisely you’ll be able to get your logo on covers too.

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