Comments on: Burton Snowboards: Control Denied

By: Online Feuds: When Comments Count at Boardistan

Online Feuds: When Comments Count at Boardistan — Tue, 17 Nov 2009 19:03:19 +0000

[...] from what they believed was Comune’s IP address. A similar thing happened last month when Yobeat.com’s Jared Souney called out Burton employees for posting anonymously to the Yobeat.com [...]

By: leo

leo — Wed, 28 Oct 2009 18:38:36 +0000

Burton sux.

By: Monoignoday

Monoignoday — Tue, 20 Oct 2009 18:31:05 +0000

Can you riposte this question?
http://moneigo.ru
This topic future

By: Wanken

Wanken — Tue, 13 Oct 2009 18:06:25 +0000

That is awesome.

By: Jared

Jared — Tue, 13 Oct 2009 01:13:05 +0000

Yeah, she put it back up last week with a new title: Wah, wah, wah, wah.

Awesome: http://www.yobeat.com/2009/10/jakes-fall-bash-recession-proof/

By: Wanken

Wanken — Tue, 13 Oct 2009 00:54:53 +0000

That is completely ridiculous that Burton did that.

Since they pulled the ad contract, couldn’t YoBeat put it back online?

By: Trevor Borrelli

Trevor Borrelli — Sat, 10 Oct 2009 21:55:29 +0000

Right or wrong it has been quite entertaining. It’s not just Burton that has the high school mentality but the entire industry up and down. This type of bickering and hate has always been around, it just took longer to reach the readers / listeners. Internet blogs and social networks have exposed the beefs in realtime for anyone to join in. Its like a fight in high school that starts with two people and once the first punch is landed, everyone just starts hitting everyone!

By: jsouney

jsouney — Sat, 10 Oct 2009 19:20:30 +0000

Screen shot from this week’s google analytics showing the first two days of tracking on this post. Two days. And that’s just on this site. http://twitpic.com/l04jl

By: jsouney

jsouney — Fri, 09 Oct 2009 20:56:10 +0000

… agreed. It is a bummer.

I have actually emailed an offer to come out there and discuss on my own dime (which obviously would get documented though, I’m a media guy). I would LOVE to discuss face to face with Tomas and Jake as well, and consult the Marketing dept on how easily they could have rectified this. But they haven’t emailed back. A simple apology or phone call in the beginning might have been good PR policy.

But instead, they kept feeding it, and it’s awesome. Only unlike high school, the principle can’t step in and help the bully from getting his neck publicly rung.

Fortunately, we’ve decided to make all this worth Burton’s while, and are offering a free sticker promotion to the first 500 people who buy a snowboard through the end of November that’s not a Burton. More info on that here: http://www.jaredsouney.com/2009/10/buy-a-snowboard-get-free-stickers-as-long-as-its-not-a-burton/

By: ....

.... — Fri, 09 Oct 2009 20:10:06 +0000

ps. I wish i could tell YOU who i am but I was being serious when I said Burton is like a high school sometimes. I just don’t want any added drama at work.