I recently photographed my friend, bicycle builder Jordan Hufnagel, for SOMA magazine. SOMA is a great Fashion/Art/Photography/Culture magazine from the Bay Area. It’s great when publications you already look at contact you for work, unsolicited. Clean design, modern content, and a little something for everyone. One thing I think SOMA are doing right from a print publishing perspective, is that they immediately put a digital edition of the new issue on the magazine’s web site. The whole thing. For free. A great service to the advertiser, and the reader. If a reader enjoys the magazine, and wants the further “tactile” experience, and printed piece for the shelf, seeing it online first is not going to stop them from buying it. I only see this as a media benefit. For those that would like to purchase a copy, you should be able to find it on any major newsstand. Thanks SOMA, both for the photos, and being on top of it. You can see the whole digital issue here, and view the cover after the jump.
If you missed it before, you can also watch the film I made on Jordan for Level Magazine, here.