Joe Rich. Joe-God-Damn-Rich. I’d just moved to California in 1999 and Joe Rich was filling in for a few weeks on the Vans Warped Tour riding the vert ramp. Terrible One, the brand he was doing with Taj Mihelich was taking over the BMX World. Joe (as well as Taj) are more known for changing the face of park and street riding, but the two can also hang with the best of them on a vert ramp. Another shot from this day ran as an Etnies ad and postcard (a moto whip style air). Cab in the background looking on. Even rollerbladers on the ramp. Remember them? Joe Rich: One of the best on a BMX bike, hands down.