The big snowboard tradeshow is about to begin (SIA), and YoBeat.com needed a media kit for its relaunch this year. I redesigned the logo/wordmark prior to relaunch, and with little/no budget, they needed to make something cool happen to solicit advertising.

The low budget stuff usually ends up being the most fun. I suggested doing it in the form of an old-school print zine (I saw old-school because now most people are lazy, and have blogs) since that was the opposite — in a sense — of YoBeat. YoBeat has never been a print zine, but it was one of, if not the first online snowboard zine way back in ’97. So a zine it was. The antithesis of a web site, but still true to YoBeat’s nature.

We did a hand silkscreened, gray/silver on black cover, with a xerox interior. The “zines” get poly-bagged with some die-cut stickers, and business cards. In addition to the boring “media kit” type numbers and ad rates, the zine has some fun, recent content from the web site. It turned out pretty cool, and was probably more fun to work on as a result of the limited budget. The die-cut stickers we produced in house, as well as the screen printing and design, so the whole thing cost under $200 in materials for the entire run. Not bad. Of course that doesn’t account for the time value, but you get the idea.

Below are the sheets of die-cut stickers after running through the cutter. In this stage they’re still uncut. A layer of application film gets applied over these before cutting, which allows the user to transfer them to whatever object they want.

Now, ten years later I made some hand-pulled two color silkscreen posters of the same image as seen below. Also, you probably noticed the trash can theme on the redesign of this site as well.